Though skilled graphic artists can easily make food look good, those working in the advertising industry know very well that food aesthetic, notwithstanding its importance, is only one aspect of food promotion. Consumers look for food that is delicious, huge, exciting, refreshing, healthy, and better than what’s being offered by competing brands. Consequently, for a food advertisement to be truly effective, it has to vividly and creatively depict one or more of these traits.
We’ve gathered 42 creative print advertisements promoting snacks, condiments, beverages, restaurants and all kinds of food products. If you’re more fond of opposing brands, you might be convinced to change loyalties after checking out these brilliant ads!
A La Farina Patisserie: Always fresh
“Always fresh.”
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Pandelis Restaurant: Oriental Dishes
Liza Salad Dressings: Cow
“Make new friends. Eat more salad.”
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Heinz Seriously Good Pasta Sauce: Seriously Juicy
“We’ve made seriously juicy”
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Maggi: Crane house
“With a soup, you’re always at home.”
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Bolletje: Toasted bread
“Bolletje Toasted Bread”
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Eini & Co cupcakes: Bee
Steggles Chicken: Egg
“This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns.”
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Pampaverde: Extra big burger
Harbour House Crabs: Shell game
“Fresh off the boat.”
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Van Camp’s: Island
“Sea Food”
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McDonald’s: The M
“A sandwich for experts.”
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McDonald’s McWrap: Newcomer
“What are you doing, McChicken?” – Big Mac
“I’m trying to look as weird as the newcomer.” – McChicken
“New! McWrap
“A new member of the family”
McDonald’s: Veggieburger
“New: The Veggieburger”
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Spoleto: Bad Wolf
“Inside that’s how you’ll feel. Spoleto Delicious Pasta”
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Dairy Farmers of Canada Cheese Rolling: Blue
“Show us what you’re made of. August 14, 12-4PM, Whistler”
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Elaine’s Bagels: Onion
“Super onion. One of many flavorful bagels.”
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Hellmann’s Ketchup: Polar bear
“Food tastes better with Hellmann’s Ketchup”
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Kam Lock Chinese Restaurant: MySpace
“MySpace. Facebook. We can barely figure out how to open our cash register. Traditional Chinese Cuisine. Cash Only.”
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Taco Bell: Arroyo Hondo with video game arcade, 1
Panda Express Chinese Food Delivery: Peking-Duck
“Chinese food delivery ASAP.”
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Slovak Association of Dairy: Teeth
“Discover milk”
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John West with Omega 3: Beehive
“Because sometimes their brains need a little extra help.”
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Cholula Hot Sauce: Ark
“Rescue food”
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Legal Sea Foods: Reservations
“Give a man a fish and he’ll eat for a day. Teach a man to make reservations and he’ll eat for a lifetime.”
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Angolissar Powdered Milk Bela Vida: Motorcycle
“Children’s enriched powdered milk.”
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Kapiti: Designer ice cream, 3
Golden Toast: Butter
“Tastes like already buttered.”
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Chef Boyardee: Broccoli Boy
“Until this happens, keep the secret.”
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Burger King: Burger
Sydney International Food Festival: Flags, Brazil
Hiltl Vegetarian Restaurant: Tiger
“Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.”
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IESU: Blue
“In Japan the food is so delicious that they are 12 hours ahead of us just to have lunch earlier.”
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Kin Mori Japanese Food: Fishing Rod
HogWine Potato Chips: Banjo Music
“Like sweet banjo music to your tongue.”
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Amer Restaurants: Ramadan Kareem
“Enjoy Ramadan’s Eftar with International Restaurants of AMER Group.”
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Pat the Baker: Beckett
“The toast of Ireland.”
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All-bran: Hot-dog
“Help him find the way out.”
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Tropical Pines: Decapitated
Cheerios: Veins, 3
McDonald’s: Spider
“Make a deal.”
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Zeuss Home Foodz: Johnny
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