Animator Charles F. Hamper of Monterey Motion Graphics published a cool tutorial on how he makes his own adjustable stop-motion puppet armature parts from hardware-store raw materials including stock brass, threaded rod, and lamp parts. The images are small, but they’re big enough to see what’s going on.
Though skilled graphic artists can easily make food look good, those working in the advertising industry know very well that food aesthetic, notwithstanding its importance, is only one aspect of food promotion. Consumers look for food that is delicious, huge, exciting, refreshing, healthy, and better than what’s being offered by competing brands. Consequently, for a food advertisement to be truly effective, it has to vividly and creatively depict one or more of these traits.
We’ve gathered 42 creative print advertisements promoting snacks, condiments, beverages, restaurants and all kinds of food products. If you’re more fond of opposing brands, you might be convinced to change loyalties after checking out these brilliant ads!
“Always fresh.”
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“Make new friends. Eat more salad.”
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“We’ve made seriously juicy”
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“With a soup, you’re always at home.”
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“Bolletje Toasted Bread”
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“This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns.”
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“Fresh off the boat.”
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“Sea Food”
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“A sandwich for experts.”
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“What are you doing, McChicken?” – Big Mac
“I’m trying to look as weird as the newcomer.” – McChicken
“New! McWrap
“A new member of the family”
“New: The Veggieburger”
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“Inside that’s how you’ll feel. Spoleto Delicious Pasta”
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“Show us what you’re made of. August 14, 12-4PM, Whistler”
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“Super onion. One of many flavorful bagels.”
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“Food tastes better with Hellmann’s Ketchup”
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“MySpace. Facebook. We can barely figure out how to open our cash register. Traditional Chinese Cuisine. Cash Only.”
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“Chinese food delivery ASAP.”
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“Discover milk”
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“Because sometimes their brains need a little extra help.”
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“Rescue food”
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“Give a man a fish and he’ll eat for a day. Teach a man to make reservations and he’ll eat for a lifetime.”
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“Children’s enriched powdered milk.”
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“Tastes like already buttered.”
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“Until this happens, keep the secret.”
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“Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.”
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“In Japan the food is so delicious that they are 12 hours ahead of us just to have lunch earlier.”
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“Like sweet banjo music to your tongue.”
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“Enjoy Ramadan’s Eftar with International Restaurants of AMER Group.”
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“The toast of Ireland.”
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“Help him find the way out.”
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“Make a deal.”
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